Eating a tuna roll at a sushi restaurant should be considered no more environmentally benign than driving a Hummer or harpooning a manatee.

Am I eating chicken or tuna?

I was eating tuna four times a week,

My wife designed the whole restaurant herself. We wanted it to be different than other sushi places -- and most of all, convenient.

There is no need for an end to fish, or to fishing for that matter. But there is an urgent need for governments to free themselves from the fishing-industrial complex and its Ponzi scheme, to stop subsidizing the fishing-industrial complex and awarding it fishing rights, when it should in fact pay for the privilege to fish.

You've got loggers and fishermen in Seattle who didn't know what sushi was a decade ago, eating it at the ballpark and wearing headbands with kanji [Japanese characters] on them. That's quite a transformation. Ichiro is the one who is responsible for that shift.