Ebooks had to happen.

Infrastructure web services had to happen.

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big.

I've always been at the intersection of computers and whatever they can revolutionize.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.