Education is learning what you didn't even know you didn't know.

Education is learning what you didn't even know you didn't know.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

In the twentieth century our highest praise is to call the Bible 'The World's Best Seller.' And it has come to be more and more difficult to say whether we think it is a best seller because it is great, or vice versa.

Some are born great, some achieve greatness, and some hire public relations officers.

The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.