Eighty dollars is a 'wow' number ? I don't think there's any way J&J can rationally compete with that.

We think customers who are spending forty or fifty dollars a month now will move up to the eighty-to-ninety dollar range and use this as their (main) phone.

You can?t think rationally when you think about what?s happening.

I think 1,000 dollars is a number that's approachable and reachable. That's a goal we should definitely reach. It's not like it's a stretch. It's very attainable.

I think that players play, and they compete, and it's not about incentives.

The Complete New Yorker: Eighty Years of the Nation's Greatest Magazine,