Emotionally it can be rather significant to see the net value of your company eliminated or cut significantly.

We are troubled by the continuing decrease of the value of our investments in the company and are pleased that management and the board of directors are considering steps to stem the loss of shareholder value, ... However, as long-term investors, we want to be assured that the options are being considered to promote growth and stability in the long-term, and not simply to produce a short-term boost in the stock price.

You take a bit of a shot in the dark and usually offer them to a broad group of people. But it is a little unpredictable. How many are going to go and who is going to go? The company might get exactly what it wants or get something different.

They are a blunt force instrument, versus a fine surgical instrument.

We intend to grow the value of our brand as we evolve the company.

I think we look at benefits as the overall total value of working at the company. This is certainly a piece of it.