Even if there's no absolute answer at that stage, being seen to be doing something about it is a very positive thing.

Brand relationships have become a lot more personal. People consider brands almost like personal friends. They have a fairly personal relationship with the brands they buy on a regular basis. If one of your friends upsets you, or does something you are not happy about, you might tolerate it for a little while. But there is sort of an elastic limit to that.

Coke is an enduring brand. It's got quite a lot of goodwill among consumers, so it can probably ride things like this. But then there's the question of short-term damage. They probably could have minimized it further.

I want to do some fiction writing, I've had some pretty good luck with short stories, I'd like to do a couple of larger things.

The only violence was when these so-called 'freedom fighters' terrorized the poor Africans in the villages... They were told what to do and who to support.

Why do you act? You act for an audience. In the theatre, you're in their presence. Film stars don't know what it is to have an audience.