Even if you delegate that responsibility, ultimately you are the one responsible for how
your brand is portrayed.

You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.

Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.

Ain’t nobody gonna separate from their
cold hard cash unless they have an unresolved problem, so if
you want to make money, you have to be incredibly clear
about what problem(s) you solve.

You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.

If your culture is how you do business internally, your brand is what people believe about you externally.