Even when we want a treat, we're finding we can get a decadent taste with whole grains. It used to be that whole grains were sort of like your everyday clothes, and when you wanted something dressed up, you'd go back to the fancy stuff.

We think what we're doing is bringing greater awareness of whole grains.

There's lot of quick and easy ways to get whole grains without having to totally relearn what to do in the kitchen.

We're delighted to welcome BLIMPIE as the 102nd member of the Whole Grains Council. We salute BLIMPIE restaurants' commitment to offering customers the choice of whole grain bread with any sandwich. It's a great fit, because BLIMPIE shares the Council's core belief that whole grains can be both healthy and delicious.

We're delighted that the FDA has moved forward at all.

We're trying to help make consumers' hands move to the right place on the shelves.