Every age has its storytelling form, and video gaming is a huge part of our culture. You can ignore or embrace video games and imbue them with the best artistic quality. People are enthralled with video games in the same way as other people love the cinema or theatre.

Video games are a huge, incredibly popular, world-transforming medium.

I love video games.

I have a company in the U.K., a performance-capture studio. We're looking to push the boundaries of performance-capture technology in film and video games, but also in live theater, using real-time performance capture with actors onstage, and combining that with holographic imagery.

Video games spark the imagination, empower the mind, and take you to the place where you have always wanted to be.

Video games are ubiquitous now.