Every dollar you spend on training saves you two dollars on advertising.

Advertising is what happens on TV when people go to bathroom.

[Coles Myer spokesman Jim Cooper says the advertising campaign is a necessity.] There is a fair bit of misinformation flying around out there, ... We're proud of what we do in terms of supporting suppliers, local suppliers, so the ads are really just about us getting a few facts on the table.

“The Number One Golden Rule of Marketing: There Are No Rules”

On the whole, there is a general consensus that alcohol advertising plays a role but how much of a role is still open to debate, and research.

It's the same scenario we faced in training camp and the same as in the regular season, but we've had trouble with it all year. We've got to make adjustments. We've got to make sure we're smart enough not to take them.