Everybody in my family were great storytellers. My dad and his brothers would just go on and on; they could tell amazing stories. I think it was something to do with the Celtic, oral storytelling tradition. People very much had that propensity towards telling tales.

I grew up in a place where everybody was a storyteller, but nobody wrote. It was that kind of Celtic, storytelling tradition: everybody would have a story at the pub or at parties, even at the clubs and raves.

These were our bedtime stories. Tales that haunted our parents and made them laugh at the same time. We never understood them until we were fully grown and they became our sole inheritance.

I think that every project offers an opportunity to reinvent process as well as content.

We've become used to processing images that are part of the non-linear narrative theory. I think there's a thinner line between fantasy and normality. People spend much more time in their own heads now. There's so much to conform to, so many influences coming at you.

Are you asking me or telling me?