Everybody is giving us their best shot. We can't go to sleep because every game has been tough.

We just aren't used to having the touch fouls called.

We played a few different defenses in the first half and they played man. We have the top-ranked defense in the conference, so we were going to play man in the second half and see who could play better man-to-man defense.

giving my wife a couple of days to sleep in.

That's the standard stuff that everyone sells. We have all that, too. Cooperation is what sets us apart; it's our product.

It's a great deal for us, really perfect because people are already excited, thinking about Georgia, seeing an event happening in Georgia, a premiere event that gathers national attention. And if we can show them an ad that makes that connection that prompts them to look at our Web site and think of our state as a vacation destination then we've succeeded.