Everybody is jumping on organic. It's a niche market. Only 2 to 3 percent of consumers buy organic.

The TV market is huge as consumers often buy a new and more stylish TV before the old one has died. But who has ever bought a second or third washing machine?

Consumers have said they buy into Meredith Vieira.

It's a food that consumers are intimately familiar with. When somebody decides to enter the organic market, dairy is frequently ... one of the first products they pick up.

I don't always buy organic food. It is more expensive.

He has very successfully tackled a niche in the market and appears to have done well so far.