Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now.

Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now.

No great marketing decisions have ever been made on quantitative data

We didn't have the largest marketing budget for the comedies to begin with, and what we had, we split between two shows. In that respect, 'Sunny' didn't get its own real launch. But we love the show and think it's only going to get better.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

The thing most people find attractive is truth and honesty. That’s what is going to win the hearts of people.