Everything is an experiment.

No matter what your cultural sophistication or what language you speak, everyone can understand images.

I am interested in imperfections, quirkiness, insanity, unpredictability. That's what we really pay attention to anyway. We don't talk about planes flying; we talk about them crashing.

The difference between good design and great design is intelligence.

We live in a society and a culture and an economic model that tries to make everything look right. Look at computers. Why are they all putty-colored or off-fucking-white? You make something off-white or beige because you are afraid to use any other color – because you don’t want to offend anybody. But by definition, when you make something no one hates, no one loves it. So I am interested in imperfections, quirkiness, insanity, unpredictability. That’s what we really pay attention to anyway. We don’t talk about planes flying; we talk about them crashing.

Good designers are no longer satisfied in taking the manuscript from someone and making it look nice. One of the things that I've tried to do is move from being a designer to a content provider.