Facebook has stitched together your social graph. The idea of an interest graph is to bring together everyone that has shared interests. If I can isolate the people who are into mountain biking in Marin, in one place, the ability to put ads against that is really high.

Bill Gurley

Ability Ads Against Biking Bring Everyone Facebook Graph High I Can Idea Interest Interests Isolate Mountain People Place Put Really Shared Social Together Who Your

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