Failures are cheap if you do them first. Failures are expensive if you do them at the end.

We are proposing that there is value in a totally new product category and a totally new set of questions. Just like the Apple II proposed, 'Would you reasonably want a computer in your home if you weren't an accountant or professional?' That is the question Glass is asking, and I hope in the end that is how it will be judged.

We've got rings, glasses, we wear things for armor, for protection from the elements, to signal our status to other people. And we're going to co-opt a lot of those things, where wearables are going to end up being the interface between us in the world.

I'm a father to four kids, so it bothers me that even though our children think big naturally, our society systematically trains them out of thinking that way.

Glass is the world's worst spy camera. If you want to surreptitiously take photos, I would not use Glass.

When technology reaches that level of invisibility in our lives, that's our ultimate goal. It vanishes into our lives. It says, 'You don't have to do the work; I'll do the work.'