Families rely on financial services more than ever, but those who need them most - who struggle to make ends meet - too often must contend with sky-high interest rates and tricks and traps buried in the fine print of their loan products.

Nothing in fine print is ever good news.

The big print giveth, and the fine print taketh away.

The financial services industry is a ward of the state.

Education is when you read the fine print. Experience is what you get if you don't.

It's like a commercial. It's flashy with it's 'Life is good. Life is happy. Life is perfect.' But in the fine print, there's where reality comes into play with, 'Life is not guaranteed to be perfect. Actually, you're probably going to want to light yourself on fire for the hell of it.'