Few people outside the Central Valley realize that raisins come naturally from grapes that dry in the sun.

Set to turn 90, the Sun-Maid Girl deserves a new look for the new century and our continued mission of sharing the benefits of naturally delicious raisins and other dried fruits with consumers.

That was part of giving her a little more personality.

You don't give her too much of a personality. You're not going to see her dancing or kicking up her heels out in the vineyard, but have her do what is appropriate for her to do, based on her history but also being a contemporary person living in the 21st century.

People know that is the price and that's what they are going to pay. People seem to like it. When you've got something like this, it goes against what we've stood for as a store.

People don't do things for you or against you, they do things for themselves - it's fortune, good or bad, to be in the way