Filming is always a challenge because I'm not used to it. But I approach it head-on. I'm not technically brilliant, but it's the spirit that counts.

If there is any jarring at all in my photographs, it's because we are so used to ingesting pictures of everywhere looking beautiful.

Modern technology has taken the angst out of achieving the perfect shot. For me, the only thing that counts is the idea behind the image: what you want to see and what you're trying to say. The idea is crucial. You have to think of something you want to say and expand upon it.

Of course, New Brighton is very shabby, very rundown, but people still go there because it's the place where you take kids out on a Sunday.

Fashion pictures show people looking glamorous. Travel pictures show a place looking at its best, nothing to do with the reality. In the cookery pages, the food always looks amazing, right? Most of the pictures we consume are propaganda.

My spirit had a little bit of challenge to it.