Florida Crystals was searching for an agency that could provide a fully integrated campaign.

We're going to start growing sugar cane over there.

It's a concept that makes sense and would be very beneficial to the communities on the lake.

You've got candidates that have in the past been certainly supportive of some of the issues that the business community cares about.

They would love to see nothing more than having homes out there.

I didn't feel they had been fully reconciled or integrated with each other.