For a producer, you want to be in L.A. You want to be close to the action, and in L.A. there are always singers, artists, songwriters, collaborators and other producers. It's easy to get access to all that, which gives you more opportunity to work records.

I love working with producers, like doing the record with Laidback Luke on 'Turbulence' and working with Afrojack on 'No Beef.'

Artists are creating their own genre sound, and other artists are building upon that sound and already creating a huge subculture created around one particular sound created by one artist. So, with all that happening, the genres are going to break down, and there's going to be a multitude of sound coming out.

We offer insight on exactly what is involved in the industry. We represent singers and songwriters, but also producers, engineers and a whole bunch of career tracks that people can take.

One other thing, if it's possible, as songwriters, you should also develop yourself as record producers.

A lot of the great songwriters in history have been collaborators, with a separate lyricist.