For me to get my hands on all that information - that's priceless. Once I've downloaded it, I can listen to what they say again and again.

First impressions do make a difference, and we prefer a typed application so we don't have to interpret the information.

In this traditional approach, there is no chemical information being transferred in any way.

If you read the (draft) documents, you will see that there is lots of new information. The science is crystal clear. Only the Clinton administration's message is murky.

When you look at every studio in the '20s or '30s, from Louis B. Mayer to Jack Warner, you see people who started with one plan and quickly shifted gears to adapt to a changing world. One of my favorite stories is that Walt Disney mortgaged his house to make 'Snow White.' He saw there was a real opportunity to change the world.

The key is to embrace disruption and change early. Don't react to it decades later. You can't fight innovation.