For our value customer we wanted to create a safe haven so that every time they come in, that menu will be there.

I am doing the job with the mentality that I am going to be here a long time and I hope that I am.

Smile at people everywhere you go. Don’t just give them one of those half-smirk/head nod things. Raise your eyebrows, show those teeth, and chuckle while you smile. Next time you’re at the store, give a full-hearted smile to at least three complete strangers. You’ll be amazed at what this does for them and for you.

When you do talk to people, share what you are. Stop focusing on all the things that you aren’t. Stop focusing on all of the physical features that you think people won’t like about you. Stop focusing on your inabilities or lack of talent. Instead, focus on those physical features that you know people already love about you. Focus on your abilities and the talents that you do have. You have been blessed with all of the above, and that makes you worth getting to know in my book.

We do a dangerous job but we don't want to ever minimize the value of our personnel,

You're not going to get value in any way, shape or form.