For producing graphics online, it's the tool of choice.

With all the changes we've seen in just the past six years, it wouldn't surprise me if something else came along. But they would have some serious catching up to do. With each year and each version of Flash, it becomes harder for anyone else to catch up.

Ideally, early in the planning stages, before reporters and photographers are assigned to a story, we like to be involved at that point, to make sure the content gathering keeps our needs in mind. If we don't find out about it until the night before, we're often not able to produce an interactive graphic.

We want to be their choice.

That choice reinforced the purchase. It also allowed the customer room to grow toward incremental products and purchases.

We are the ecological choice. These trees are biodegradable, grown as a crop. We're not going into the forest and taking down trees. They are grown specifically for this purpose, as you would grow corn to eat.