For the first time companies like Yahoo will have a powerful tool to identify software applications that respect consumers and a means to monitor and enforce compliance over time.

It creates market incentives that will change how consumers see software.

I respect Garth a ton, and I know that he does a great job with those guys. Every time that we play them, I am very concerned. Sometimes the score doesn't tell the tale. Tonight we got a little bit of a jump on them early and we built a lead, but the first two games were closer.

They're someone you respect enough you want to impress them.

They are looking for us to do it for them.

It's another manifestation of the democratization of software.