Free election of masters does not abolish the masters or the slaves.

The criterion for free choice can never be an absolute one, but neither is it entirely relative.

Under the rule of a repressive whole, liberty can be made into a powerful instrument of domination.

That which is cannot be true.

If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator -- the commodity form.

The range of choice open to the individual is not the decisive factor in determining the degree of human freedom, but what can be chosen and what is chosen by the individual.