From a brand standpoint, it's become another way to reach consumers.

Consumers will talk about your brand whether you're involved or not, so you may as well be involved.

It's fantastic from a consumer research standpoint. You can type in a search for 'shopping' and then see (videos) of people showing their shopping habits. It's almost like a global focus group — all for free.

It's fantastic from a consumer research standpoint. You can type in a search for 'shopping' and then see (videos) of people showing their shopping habits. It's almost like a global focus group — all for free.

Five to 10 years ago we were a second tier brand. Now consumers say: 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't,

We're thrilled that consumers voted with their pocketbook and made Chevrolet the number-one U.S. brand in 2005. But we're not going to spend time celebrating this accomplishment.