From early on... we really looked at the Internet as a whole new way to provide storytelling and entertainment.

The whole upbringing was interesting because we grew up Orthodox Jews all the way until we were teenagers.

It's very rare for the Internet to have a successful narrative show like 'MyMusic.' It's really a case study for what is the future of the sitcom.

Really study what types of formats have been working online that you resonate with: get a feel for what works in the current ecosystem of online video. Sometimes, that passion-project you really want to do is not the way to start.

There's a new success model, and us and some of our peers are now starting to prove that TV and very traditional content also works on the Internet, specifically on YouTube, and it can rival television audiences and television production value. 'MyMusic' is proof of that, having a successful run and now coming back for a second season.

New media and mobile entertainment are revolutionizing the way people learn about the world.