From my earliest days developing business software, I have always believed that design has to start with the user, ... Businesses around the globe need to look for innovation by focusing on their customers.

Managers are important, they are leading the company and guiding and have to provide vision and manage the daily business,

Business reporting is not dealing with objects, it is dealing with relationships between objects.

At Stanford, we teach 'design thinking' - that is, we put together small, interdisciplinary groups to figure out what the true needs are and then to apply the art of engineering to serve them.

You cannot make money with a hockey team. You cannot make money with a hotel, either, and you cannot make money with a golf club. I have all three of them. When you have a certain amount of money, you do silly things - because it's pretty to have a golf course and it's interesting to have a hockey team.

This is where the world is going: direct access from anywhere to any type of data, whether it's a small piece of data or a small answer but a long algorithm to create that answer. The user doesn't care about this.