From search and books to online TV and operating systems, antitrust affects our daily digital lives in more ways than we think.

Regardless of the industry, antitrust law is meant to benefit consumers - not competitors.

Even though the Internet touches every part of our lives, one person is to blame for potentially destroying its potential for innovation and freedom of expression: former FCC Chairman Julius Genachowski.

Anyone unhappy with Google can use other search engines - including DuckDuckGo and Blekko, along with Bing or Yahoo.

I find personalized search convenient - I read stories on my Facebook feed, my Twitter feed, daily email services, and my iPhone's Flipboard app, and would love to be able to focus my searches on just those particular services.

Competitors argue that Google rigs its search algorithms to demote listings for competing search engines. Many of the allegations of demotion come generally from sites of pretty questionable quality, such as Nextag and Foundem. Some of Google's primary competitors in 'specialized search' clearly place well in search results - Amazon and Yelp.