From top to bottom, Blockbuster is deliberately and willfully infringing on our patented methods.

We do give preference to the lower volume renter. It's simply a resource allocation. We don't have to do it too often. We prefer not to have to do it at all. The realities are of business that sometimes we have to make tough decisions.

I liked being CEO of Blockbuster, but my job is to put it on the bottom line for shareholders.

Think about a descent from top to the bottom.

Monsters, Inc. may become our studio's fourth blockbuster, and provide ongoing revenues for years to come as part of our growing film library,

The top of one mountain is always the bottom of another.