Given our viewers' interest in dramatic stories of life in the courthouse, we believe this 'Law & Order' series will work particularly well on Court TV,

We haven't got to that point yet, but in order for this to work the way it should, we're probably going to have weigh-ins prior to each day of competition.

We will not sale the drug as it may lead to some people going berserk and creating law and order problems.

This is now much bigger than the specifics they uncovered.

Something like this shouts your brand. You can?t put a dollar figure on your brand.

The thought is, quite simply, to capitalize on our brand and use our talent in pre-packaged pieces and in separate stand-ups with local reporters.