Goodwill is the only asset that competition cannot undersell or destroy.

Goodwill is the one and only asset that competition cannot undersell or destroy.

Good will is the one and only asset that competition cannot undersell or destroy.

I don't think it's his intent to go into competition with Goodwill, but there's no question that there are similarities. There are people who are going to think there's bitterness there. But I didn't have a hint of that. He's going into a business he knows.

In the spirit of the game, my guys have agreed that we will share the Cup, ... Competition is about goodwill.

Right or wrong, the customer is always right.