Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.

Douglas Rushkoff

Douglas Rushkoff

Become Brands Choice Conscious End Even Everyone Fads Forever Functionality Google Hip Just Later Position Sooner Sooner Or Later Strive Temporary Up Where Will

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