Google may wish they hadn't embraced that. It's a very long rope on which they could possibly hang themselves.

It seems everyone is converging on a simple set of facts: Our lives are digital, and we wish to share our lives. Pinterest came at it through images, artfully curated. Facebook came at it through friends, cunningly organized. Dropbox came to it via files, cleverly clouded.

It's the old adage that you tie a knot at the end of the rope and try to hang on.

When we hang the capitalists they will sell us the rope we use.

When you reach the end of your rope, tie a knot in it and hang on.

When you reach the end of your rope, tie a knot in it and hang on.