Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.

It's a special person - and personality - who can lead a start-up to soaring success and sustain that success for the long term. Apple co-founder Steve Jobs and Facebook's Mark Zuckerberg are star examples.

My acronym is WWSJD: What Would Steve Jobs Do?

Most of us are latent Steve Jobs! We just need guts to surface.

As Osborne famously declared, "Adequacy is sufficient. All else is superfluous." Jobs found that approach to be morally appalling, and he spent days making fun of Osborne. "This guy just doesn't get it," Jobs repeatedly railed as he wandered the Apple corridors. "He's not making art, he's making shit.

Sometimes, to relieve stress, he would soak his feet in the toilet, a practice that was not as soothing for his collegues.