Growth hacking is the future of marketing. It has to be.

Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process.

Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard.

Growth-hacking is about scalability - ideally, you want your marketing efforts to bring in users, which then bring in more users.

Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers.

Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is.