FastSaying

Guys buy in units. They buy a shirt, they buy a pair of pants -- it doesn't matter if it goes together. Women buy for a system, they buy for an entire outfit So instead of trying to sell you the shingle, (Web sites) are now positioning the shingle with the siding and the trim color.

Tom Kraeutler

BuyGoesGuysMatterPairPantsShirtUnits

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