Have a sense of what space you want to fill and what plants you want to put there.

That's where people saw his diplomatic skills. He allowed space for perspectives to emerge and created a context for mutual understanding.

I was stunned to see that space.

It isn't going to get any bigger. We're limited on space. Hey, Cocoa Beach is a small town. Now we're focusing on increasing the quality of surfing, boosting the prize purse and creating more family fun.

Traditional magazine companies couldn't imagine a launch like this. Relish is much more than a magazine. Consumers can come to the Web site, subscribe to the e-newsletter, and, uniquely, many will also receive Relish as syndicated columns within their newspaper as well. That's just the beginning. The key is the brand launches with a combination of consumer options, and advertisers can take advantage of the brand's engagement in many ways.

Large market daily newspapers are well-served with the existing Sunday magazines, but weekly and small market dailies require fundamentally different approaches for editorial content, production and distribution. We are focusing our efforts solely on these markets.