Having our own Chase would be a way for us to get more attention. And it's a way to take away attention from the Cup guys racing in our series.

I took one too many LSD trips. And that puts me in the Care and Attention category.

The center fuel tank is the focus of attention for obvious reasons but ... we really can't tolerate any fuel tank explosions.

When that begins to happen you just have to pay attention to the call of what's going on in society.

We came in here unarmed. We've been in these situations before. I draw your attention back to those who are responsible for this violence and those who are responsible for controlling this violence, and they are not doing that.

You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.