He came up to me and said, ?Can you buy me some toys?? We would have bought every toy store for this kid if they were there.

They could either go to Target or try to find another toy retailer like K-B Toys. You would think Target first, since it is already their partner, but the one problem with that is Target has its own Web site where it sells toys -- and how much will Target want to give up?

The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business.

If you bought yarn, you couldn't buy a jacket.

And a little known fact is that a lot of toy injuries actually occur because the toys have been left out, so a parent or a child trips over them and falls.

A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)