He feels like this is an opportunity to tell his story.

It was an opportunity to be able to help somebody.

We aggressively made sure the news was part of the show.

We're giving our audience an unprecedented look at this coaching style. It answers the question that has been on the minds of many basketball fans for years. That is, what is it really like to be coached by this man, to be in the gym with him?

Every week it's another opportunity to really make that work and figure out how to make it work better. And I love that it's like theater, too, and the audience, and it's so short. It's only 20 minutes. It's like a haiku or something.

It's really nice. Everything about it is so first class, ... When again would I get this opportunity, to go and bring back this much information. What I bring back to the students ... that's the best part.