He is Your Customer, the Reason behind Your Customs.

When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is about.

Your brand is what your customers and
potential customers think about you; your culture is who you say you are and how you do business.

To gain your share of the market, you must show how your company is different and how your culture produces a unique experience for your customers, leaving no room for competition. And that, Bombshell, is your brand.

Understanding who isn’t your ideal customer sometimes helps you better clarify who is.

Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first.