He pretty much appeals to all age groups.

He is part of a whole series of different things we're going to do at Fidelity.

We're reaching a whole new level pairing Fidelity Investments and Sir Paul McCartney.

People really relate to it. The response has been better than we expected.

We've had hundreds of thousands of hits on our Web site in just the last month and a half.

The current momentum is pretty solid.