He showed the words “chocolate cake” to a group of Americans and recorded their word associations. “Guilt” was the top response. If that strikes you as unexceptional, consider the response of French eaters to the same prompt: “celebration.

Chocolate cake is the bomb!

Sensitive," I tried.

Sam translated: "Squishy."

"Creative."

"Dangerously emo."

"Thoughtful."

"Feng shui."

I laughed so hard I snorted. "How do you get feng shui out of 'thoughtful'?"

"You know, because in feng shui, you arrange furniture and plants and stuff in thoughtful ways." Sam shrugged. "To make you calm. Zenlike. Or something. I'm not one hundred percent sure how it all works, besides the thoughtful part.

I bake a chocolate cake from scratch every week.

Always serve too much hot fudge sauce on hot fudge sundaes.
It makes people overjoyed, and puts them in your debt.

Anything is good if it's made of chocolate.