He's a great athlete. That's why he's our quarterback. And his pick really brought life to us.

He wanted to step up, and he's done that. The kid is relentless.

When Rolando touches the ball, good things happen. So I've got to keep giving him touches.

That's the standard stuff that everyone sells. We have all that, too. Cooperation is what sets us apart; it's our product.

Candace plays softball right down the street from where we live, so I anticipate us staying in touch.

It's a great deal for us, really perfect because people are already excited, thinking about Georgia, seeing an event happening in Georgia, a premiere event that gathers national attention. And if we can show them an ad that makes that connection that prompts them to look at our Web site and think of our state as a vacation destination then we've succeeded.