He's in our memory during the game, before the game and after the game. I think it's an even bigger motivation because he's gone. We want to win it for his family.

There is also a plentiful and cheap supply of apples in the region, together with well-equipped facilities, thanks to EU capital allowances paid into eastern European economies.

Before that there was no apple crisp market. Some firms had tried to break into it but they foundered because they were deep-frying the crisps.

If these talks come off, we expect volumes of sales to go through the roof.

Celebrate your child's achievement, then rotate it when the next mini-masterpiece comes along. Then chuck the old picture. Don't worry that you're throwing away a memory. Your children will remember your praise more than they will remember the picture with macaroni and glitter glued on it.

Memory is all we are. Moments and feelings, captured in amber, strung on filaments of reason. Take a man’s memories and you take all of him. Chip away a memory at a time and you destroy him as surely as if you hammered nail after nail through his skull.