Hospitals and physicians historically have not done a good job with customer service. But there's a sense at some of those hospitals that we need to change because our competition is changing.

It's accelerating, particularly for primary care physicians.

We are making the prescribing information much more targeted and useful for physicians.

We are making the prescribing information much more targeted and useful for physicians. The prescribing information over the years, as we learned more and more about medicines, has become very congested and complex. We've heard from physicians it's hard for them to find the information they need.

We are making the prescribing information much more targeted and useful for physicians.

Many physicians assume that the vast majority of adult cardiac arrests in hospitals are from sudden arrhythmias, and life-support protocols reflect this assumption. Our findings show that progressive respiratory failure and shock is more common than arrhythmia in adults, and in such cases, emergency procedures should focus on breathing problems.