How do you not induce someone? It's an illogical concept to advertise without inducing someone.

It's not as transparent as I would have liked it all to have been. It was an illogical way to say a company had been having a look at them.

HELVETICA IS NOT A CONCEPT

...the single ingredient in American literature that distinguishes it from other literatures of the world is a kind of giddy, illogical hopefulness. It is quite technically sophisticated while remaining ideologically naïve.

Another word for advertise is persuade.

They're good but not all as good as each other.